Taste is a way of paying attention.
“I create content around beautiful places, special hotels and personal style, guided by a strong sense of taste and an eye for detail. I am drawn to atmosphere, design, quality and the small elements that make a moment feel refined. My perspective is for people who appreciate understated elegance and want to discover places and ideas with character.”
I live in Munich and work across Europe — most recently in Salzburg, Venice, Budapest and the Dolomites.
How this started.
I grew up in Romania, spent years in the Bavarian Alps, and Munich has been home for many years. What began on Instagram became a steady body of work: hotel stays, city notes and style, shared with an audience across Europe and beyond.
At home, that became Munich Insider Tips — a series of more than thirty short films on the city’s quieter places, some seen by over a hundred thousand people. On the road, it became collaborations with houses like Hotel Sacher Salzburg, San Clemente Venice and Raya in Chiang Mai.
This journal is the slower home for those stories — the place where a stay can take more than thirty seconds.
The quiet things that make a place memorable.
Design, service, food, surroundings, light, materials — and the small things most people walk past. When a house gets these right, the story tells itself.
The things I keep noticing.
The work behind the journal.
Formats, process and a recent case study — see how a collaboration comes together.